I believe we are at our society’s height of the age of consumerism and the age of information. Because we are consistently being thrown so much that we cannot see as clearly as we may have previously, transparency is harder to come by. During my time at the University of Oregon pursuing my Bachelor’s in Public Relations and Sustainable Business and again while pursuing my Master’s in Strategic Communication, I found myself searching like a hound on how company’s climate efforts were actually coming through to the earth. This was relatively easy to find, but not always very obvious. Usually seeped through the crevices of 10-k’s or annual sustainability reports, but not always at the forefront of owned media such as social media or website platforms. I noticed an extreme exaggeration in my findings that seemed almost illegal and something that people would care about if given the understanding of the matter. That’s when I realized sustainability is a massive transparency issue. If greenwashing is happening with barely any repercussions, there should be more frameworks in place judging companies’ authenticity.