About

As I approach graduation with a Master's in Strategic Communication from the University of Oregon, I'm equal parts relieved and energized because my capstone project feels like just the beginning.

My curiosity about corporate climate communication started during my undergrad, where I minored in Sustainable Business. I kept noticing the same pattern: companies with bold environmental marketing and nothing concrete behind it.

What frustrated me wasn't that companies were lying , it was that they didn't have to. The gap between what a company says about its sustainability efforts and what its own data actually shows is largely legal, largely unregulated, and largely invisible to the people it's designed to impress. It's subjective enough to be untouchable.

So I decided to make it not subjective.

The ESG Communicative Transparency Framework (ECTF) is a systematic coding instrument I developed to evaluate corporate sustainability communications not on how a company performs, but on how honestly it communicates. I applied it across seven major corporations, built a scoring methodology with verified reliability, and produced findings that I think matter beyond my graduate program.

This is the project I'll be working on long after graduation. Greenwashing persists because it's hard to name precisely. The ECTF is an attempt to name it precisely.