g MetaImpact.


Illumination Index Score
14/22

Greenwashing Risk
High · 7/12

Credibility Gap
High · 7/10

Key finding · Scope 3 Omission

  • Meta set a Scope 3 emissions target. Then it blew past it and called it fluctuation.

  • Meta's Scope 3 emissions sit 44% above the 2021 baseline its own target requires it not to exceed by 2031. That's a trajectory moving in the opposite direction of a public commitment which is described in the formal report as fluctuation.

  • Here's what drives it: Meta spent $72 billion on data center infrastructure in FY2025. Capital goods which are the physical build of servers like hardware and facilities account for 63% of its Scope 3 emissions. That number appears nowhere in Meta's sustainability communications. The company disclosed the capex in its financial filings. It chose not to connect those dots in the sustainability report.

  • This is a pure arithmetic omission. The numbers are real, Meta filed them. It just filed them in separate documents, in separate language and for separate audiences.

References

As You Sow. (n.d.). https://www.asyousow.org/

Global Witness. (2023, February 15). Fossil fuel greenwash. https://globalwitness.org/en/campaigns/fossil-fuels/fossil-fuel-greenwash/

Global Witness. (2025). AI chatbots' greenwash and bothsidesism about Big Oil. https://globalwitness.org/en/campaigns/digital-threats/greenwashing-and-bothsidesism-in-ai-chatbot-answers-about-fossil-fuels-role-in-climate-change/

InfluenceMap. (2025). Meta Platforms: Climate policy engagement . https://lobbymap.org/company/Meta-Platforms

Meta. (2025). 2025 sustainability report. https://sustainability.atmeta.com/

Meta. (2025). Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 (Form 10-K). U.S. Securities and Exchange Commission. https://investor.fb.com/financials/sec-filings/annual-reports/default.aspx

Meta. (n.d.). Sustainability. https://sustainability.atmeta.com/

Net Zero Tracker. (n.d.). Meta Platforms [Database entry]. Energy & Climate Intelligence Unit, Oxford Net Zero, NewClimate Institute, & Data-Driven EnviroLab. https://zerotracker.net

Science Based Targets initiative. (n.d.). SBTi target dashboard [Database]. https://sciencebasedtargets.org/companies-taking-action

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